Just Think is a Durham-based full-service marketing agency that offers a broad spectrum of digital solutions – UI/UX design, website development, SEO, PPC ads, Facebook ads and media buying. The agency has a client portfolio of 30+ websites but limited resources. To handle the heavy workload, Just Think outsources comprehensive website designing and development that represent their client’s brands, products and services.

REQUIREMENTS

The Client was looking for an agency who would be involved with their multiple projects from start to finish. Client expected passionate team members with logical skills and problem-solving abilities on par with UI/UX designers and Frontend developers having skills Html5, CSS3, JavaScript, knowledge of designing customised websites and web apps, and a creative outlook on the work.

Here is a case study of UX/UI design and development of three new websites for which Just Think considered outsourcing white-label services. The primary reasons why he needed professional website design & development services are:

  • The agency lacks time to manage the accounts of multiple clients
  • Did not have the expertise or human resources to build a dedicated website development team
  • Wants a more professional approach to UI/UX design and website development for their clients

KEY CHALLENGES

We provided white-label website design and development services for the websites below and each website belonging to a unique niche.

  • Billingham Kitchens Ltd – The company provides home improvement solutions, from luxury fitted kitchens to replacement doors and everything in between. They wanted the website design to be simple yet eye-catching, which helps showcase their projects.
  • Saint & Forester Funeral Directors Ltd – Saint & Forester provides tailored and comprehensive funeral services to honour the lives of loved ones lost. Considering the type of sentiment attached to the niche, the website had to be subtle with no flashy designs. At the same time, the client wanted the site to have easy navigation, so the customers can quickly find what they are looking for.
  • Norman Foster – The company provides carpets and hard flooring solutions in Darlington. They wanted to build a website that showcases their brand and services. Owing to the dynamic nature of the brand, they wanted the website to be a little flashy yet professional.
  • Just Think – Moreover, once we have delivered the above three projects, the Just Think team approached us to redesign their home website, however, we do redesigned and developed the website for them.

PROPOSITION & SOLUTION

We adopted the following strategies for UI/UX design and website development:

  • Consulted with Just Think to understand the specific needs of each of their clients, needs and expectations
  • Thoroughly assessed each company, their target market, product or services and competition. We also reviewed competitor websites to devise an improved marketing strategy
  • Devised a mind map and blueprint of the website, including important elements like UI/UX, navigation, page loading speed, etc.
  • Created a design wireframe keeping the requirements and features of the clients in mind. We focused on building visually-appealing yet simple and intuitive designs suitable for specific target audiences. The priority was to create stunning UI/UX with faster loading times
  • Depending on the type of website, we chose the right platform to build fully-featured sites
  • Integrated a content management system that enables the website owner to easily manage, add, edit or delete content
  • Google Analytics integration to help get real-time website analytics and performance reports

HIGHLIGHTS

  • We did extensive research on their target audience and worked with them to create a custom UI/UX experience in Figma that was both easy to navigate and visually appealing.
  • We make sure the Responsivness of the website using Bootstrap, HTML5 and CSS3
  • Finally, the client was happy with all the projects we did together, and we are proud of the result and look forward to future projects with this client.

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